How to use LinkedIn to find a job a Great Profile is not enough to find good job:
There’s an old saying that goes something like, “A great website that is not promoted is like a billboard stored in your basement.” This sentiment reminds me of LinkedIn members who have strong profiles but are invisible. For those figuring out how to use LinkedIn to find a job, they must consider what a successful LinkedIn campaign consists of.
A successful LinkedIn campaign consists not only of a strong profile, it also includes building a targeted network and engaging with your connections. Anything less will not garner the results you desire, will not help in your job search. Let’s look in greater detail at these three components. In this article I will tell you
How to use LinkedIn to find a job?
Create a Strong LinkedIn Profile:
It goes without saying that a strong profile is essential to your LinkedIn campaign. It is, after all, what expresses the value you will deliver to employers. There are a few basic tenets to follow when constructing a profile:
It must be complete. This means having a background image, head shot photo, headline, summary, detailed experience section, education, your strongest skills, and other sections LinkedIn allows. It must show employers the value you’ll bring to them through accomplishments relevant to your industry and occupation. Just visit the LinkedIn website. This is a mistake many job seekers make. They simply copy the url and paste in the resume to their profile and leave at that.
It must be optimized to attract visitors, such as recruiters, through LinkedIn Search. It must show your personality. Look at your profile as a networking online document. Write your profile in first-person point of view; perhaps 3rd person only if you feel it fits your personality. Try LinkedIn Optimization tool for personalized tips for your profile.
How to use LinkedIn to find a job by Building a targeted LinkedIn Network:
I recall a client of mine who had a strong profile but was only connected to 80 people. When I told her she needed to connect with more people, she told me she only wanted to connect with people she knows. People need to connect with others they don’t know in order to get to know them. If you are someone who doesn’t embrace the concept of connecting with targeted people, your LinkedIn campaign will be a bust.
Who do you connect with on LinkedIn? Let’s look at some of the people with whom you should connect by tier:
How to use LinkedIn to find a job to Connect with Former Colleagues that you have worked with. Your first tier will consist of those you previously worked with, as they know your performance and probably will have an invested interest in your success. Many job seekers rely on their former colleagues as referrals to land their next job.
How to use LinkedIn to find a job when you Connect with big Industry Peers:
Your second tier of connections should be people who share the same occupation and industry. You’ll have more in common with them than the other tiers. Let’s say you’re an accountant in the manufacturing industry. It makes common sense to connect with others like you. They may know of opportunities and provide great leads, especially if they’re currently working. Your third tier can be perhaps the most valuable one– if you’re willing to do your research on companies for which you’d like to work.
You will connect with people within those companies before jobs are advertised. This will give you allies in those companies.Engaging with Your Connections on LinkedIn. We’re all familiar with the saying, “Out of sight, out of mind.” When it comes to engaging with your connections, your goal is to keep your network thriving in order to be top of mind. This takes some work that many LinkedIn users are unwilling to do. I ask my clients to dedicate at least 20 minutes a day, four days a week to LinkedIn.
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